An advertising company is a firm that offers the complete advertisement solution under one roof to its clients (advertisers). These firms have got different expert people like copywriters, jingle writers, planners etc. They work as per the requirements of their clients and provide a good quality service. The firms have huge social contacts and make optimum use of every resource. They have modernized mode of communication and offer pretty creative ad solutions. They help the advertisers in planning for the type of ad to be telecasted at the opted time and place and in buying the places or channels where the ads should be shown.
Once the client agrees to engage the agency, the agency will start creating a pitch which is basically an outline of what it has to offer. This is a very important step as it is here that the client gets to know what kind of work the agency is capable of and the potential results they can achieve for their business.
The agency will also assess the current position of the client in their industry and will take into account any deadlines that need to be met by the advertisement campaign. They will also do a market analysis and competitor research and then determine the best way to reach out to the target audience of the client.
The agency will then create an advertising campaign based on the information that they have gathered about the product and its reaction in the market. They will then decide how, when and where the advertisement should be aired so that the maximum number of customers can be reached out to in the least amount of time. advertising company